HISTORY
The present 600 year old house of the court-pharmacy had already been named "to dem roden Crutze" which translated means "to the Red Cross". But since there were a multitude of so-called "wild" pharmacies, the owner asked the Duke of Braunschweig-Wolfenbuettel raise the pharmacy status to the "privileged" pharmacy. This is how the history of the Borgmann family started in 1772 and also why the year and the ducal emblem are still seen on every bottle.
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Image 1: ceiling arcs in sale rooms
Image 2: engraved log |
It is because the inscriptions inside the emblem still have a relevant message. "So we graciously assent to the request that he might join the body of apothecaries [...] at our royal and princely court and accordingly authorize him to establish a privileged dispensary on behalf of his highness, the Duke." This taken in a letter on the 6th of June 1772, signed by Duke August Wilhelm.
Not only the privilege to deliver the court came with this distinction, but also an unconditional promise of quality, the Borgmann family is still committed to this today. The name court-pharmacy has been established during the centuries, thanks to other wise ancestors and is under the common management of the pharmacist couple (Mr. and Mrs. Borgmann) since 1976. |
"The knowledge of the effect of the medicine and the wish to always want to help people is what distinguishes a good pharmacist."
Wolfgang Borgmann
From the knowledge of the effect of indigenous herbs, the secret formula of BORGMANN1772 has been developed in the pharmacy’s laboratory after a long series of tests at the end of the last century. Over the generations, the formula remained unchanged and has only been passed on to the closest family circle. Back then and still today, the content of every bottle is hand made. Behind this intensive manufacturing process stands the claim of quality that can be enjoyed with the first sip.
As soon as the herbal essences unfold and release their flavour, one understands why BORGMANN1772 is still this special today. It is the taste that makes BORGMANN1772 so unmistakable.
One reason for that is the manufacturing process, during which the liquor is bottled with a funnel, weighed by hand and then sealed and packed. The production process itself takes up ten days. After mixing the alcohol and the herbal essences, the substance has to rest well chilled, so that the fine herbal essences can unfold and assemble little by little at the bottom of the can. After cooling for ten days, the so called maturity, the herb flavoured liqueur can be filtered and bottled. The amount and the concentration of the herbs are decisive for the balanced taste of BORGMANN1772. Although the formula and the manufacturing method are only passed on verbally, the quality remains unchanged even to this day. One can immediately taste the difference from industrially produced liqueurs.
Due to the constant positive resonance, the two brothers and their longtime friend Jörn Clausen build the strong and brave plan in the summer of 2005 to make BORGMANN1772 accessible to a larger but more-so, younger group of consumers and by giving it a new design to produce a high quality product for the 21st century.
The location in Berlin, which has become the residence and the source of inspiration of everybody involved, offered a creative “breeding ground”. This is where the first bars and stores could be convinced of BORGMANN1772. An inner circle of bartenders, clubowners, restaurants staff and hotelmanagers made BORGMANN1772 more and more popular within Germany and since a while the first Bars and Clubs across Europe and in the US are proud to offer BORGMANN1772 also to their exlusive Guests.